Greece - Fashion Programme 2021
Greece has been a leading influence in the fashion industry since before the first Olympiad, from gladiator sandals to chic togas to elaborate jewelry - and modern times are no different. Today, Athens is as known for its Ancient ruins as it is for its stylish brands and elegance.
Through this 12 day programme, students will be have the opportunity to explore Greece, from the eclectic and dynamic city that is Athens to one of the world’s most beautiful and stylish resort destinations, Santorini. They will be given the opportunity to enjoy the country’s culture, history, food and people. At the forefront of the tour will be the exploration of the contribution that Greece has and continues to make on the design industry, and most notably the contrasting roles that both city and resort wear play in Greek fashion production.
Guided by fashionistas and through meeting a diverse selection of influencers from across the fashion industry, the group will be given an unrivalled insight into the fashion world of Greece.
Itinerary
Day 1
Arrive in Athens: Meet representative of Eden Travel International at Athens Airport arrivals and transfer to the hotel.
Welcome Networking Event: Eden Travel International representatives will provide a networking event with fashion professional to introduce the programme.
Day 2
Fashion Safari: The group will explore the city of Athens through a social media challenge.
Half Day City Tour: A half day city tour, including the Cycladic Museum and a walk up the Acropolis.
Day 3
Benaki Museum: One of Athen’s most important museums, with a costume collection that spans from the Bronze Age up to WWII.
Meet the Editor of Portes Magazine: A “fireside chat” and Q&A with founder and editor in chief covering all things fashion.
Visit Athens Fashion School: The group will have a tour of the school by its founder Maria Vytinidou.
Day 4
Anamesa Concept Store & Emerging Designers Lunch: The group will meet the TV hostess, fashion editor and founder of Anamesa, Annousa Mela, for a tour of the store and introduction to the concept. The visit will end with lunch with a group of emerging Greek designers.
Yorgos Kelefis: A tour of what will be Yorgo’s newly launched space METAPHOR.
Michaela Grenio: The group will meet the designer behind Miksa Artwork.
Day 5
Free Morning: The group will have free time to explore the city. Recommendations for galleries and other destinations are provided at the back of this itinerary (i.e. The Lyceum Club or Museum of Contemporary Art)
Cape Sounio and Temple of Poseidon : Half day cultural trip to visit the breathtaking 5th century B.C. Temple of Poseidon at Cape Sounio.
Day 6
TOMS Store: The group will visit the store for an introduction to the brand and retail in Athens.
Influencer Marketing for Fashion Brands (Workshop): The CEO and Co-Founders of Susurrus
Description: Susurrus is the leading influencer marketing platform in Greece, the workshop they would deliver would involve hands on practice, case studies and best practises to launch a fashion marketing campaign with influencers. It would cover budgeting, analytics, content tips and advice on recruiting and managing the right influencers for your brand, type of campaign and budget.
Day 7
This Is Not Another Agency: The group will be given a studio tour of the production company by Creative Producer Costas Kokkinos.
Ancient Greek Sandals: The group will visit the flagship store for an introduction to the brand and retail in Athens.
Zeus and Dione: The group will visit the store for an introduction to the brand and retail in Athens.
Day 8
The Lyceum Club: The group will explore the Club’s collection of over 25.000 items, mainly authentic regional costumes and ornaments.
Museum of Contemporary Art: The group will wander the expansive collection of sculptures, bronzes, ceramics, and jewelry from Mycenae, Santorini, ancient Egypt, and beyond.
Final Group Dinner: The group will enjoy a traditional dinner.
Day 9
Free Time: The group will have free time to explore the city.
Wrap Up / Fashion Event (Workshop): Students will take part in the production and running of a Fashion show, before attending the show as a final programme wrap up.
Day 10
Free Time: The group will have free time to explore the city. Recommendations for galleries and other destinations are provided.
Return flight: Transfer to airport for return flight to the U.S. (time TBC)
Fancy an island experience?
For those looking to add an island experience or wanting to explore Greece’s famous Resort Wear in action, we can provide you with an itinerary for one of the Greek islands which can either replace days in Athens or be added on to the itinerary shared above.
Site visits for the Greek islands could include a retail tour, in which students would meet with resort wear labels across the island to explore the distinction between City and Resort wear, or a workshop, such as an Editorial island photoshoot.
Please inquire for details.
